The perfect mix of keynotes and roundtable discussions

SaaSiest is coming to London! For a full day, we gather hundreds of B2B SaaS Founders, CEOs, and Executives under one roof to share experiences & best practices.

SaaSiest London offers you role-specific tracks for CEOs/Founders, CROs, CMOs, CPOs/CTOs, CFOs, and Customer Success where you will be inspired by some of the best in class in deep dive sessions that matter specifically to you. You will also be part of curated discussion groups to learn directly from your peers. 

  • 1 day on-site event with a focus on tactical sessions
  • Best-in-class speakers from some of the leading B2B SaaS companies
  • Access to speakers' artifacts and personal templates & documents
  • Moderated roundtable discussions
  • Networking
  • Food & drinks included 

Join us to engage in meaningful networking and relationship building, all focusing on propelling your career and business to new heights!

 Secure your seat at the table today!

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Speakers and Facilitators

April Dunford
Founder, Ambient Strategy

Jannis Koehn
Co-Founder, Float

Nathan Latka
CEO, Founderpath

Jennifer Yorke
CCO, Ometria

Ben Murray
Founder, The SaaS CFO

Ryan Singer
Founder, Felt Presence

Gabriela Warren
CMO, Puzzel

Osen Akkemik
Senior Director Customer Success EMEA

Alex Farmer
CRO, Nezasa

Lisa Miles-Heal
CEO, Silverfin

Tony Pepper
CEO & Co-founder, Egress Software Technologies

Ben Slater
Formerly SVP Marketing, Beamery

Matt Lerner
Founder & CEO, SYSTM

Stephen Millard
Operating Partner & Chief Platform Officer, Notion

Carol Howley
CMO, Ex-Exclaimer

Natasha Evans
Head of Customer, Hook

Marija Skobe-Pilley
Founder, Women in Customer Success

Stephen Grist
CFO, Puzzel

Charlotte Morris
Global Senior Director Regional Marketing, HiBob

Adam Thompson
CPO, Cognism

Stefano Iacono
Marketing Director, 6sense

Dan Farley
Global Head of Customer Success, Ocula Technologies

Monica Visconti-Patel
Chief Marketing Officer, Ardoq

Anika Zubair
Head of Customer Success, Griffin

Rav Dhaliwal
Investor, Crane

Lauren Berkemeyer
CMO, YuLife

Josh Hart
Co-Founder & CPTO, YuLife

Saravana Kumar
CEO, Kovai.co

Matt Macri-Waller
Founder & CEO, Benefex

Emmanuel Gerbier
Sr Director of Client Success EMEA, Bazaarvoice

Noel Hamill
CMO, parcelLab

Joachim Dreimann
Sr Director Product Design, Pendo

Sue Nabeth Moore
Co-Founder, Success Chain

Mark Blakemore
CFO, Compleat Software

Nils Vold
Partner, Verdane

Birte Steen
Senior Operating GTM Advisor, Verdane

Alexander Arbuthnot
VP of Revenue Operations, Remote

Oliver King
Group CEO, Avinode Group

Nora Tandberg
CFO & COO, Papirfly

Chris Frampton
Senior ABX Manager, 6sense

Thomas Sjöberg
Co-Founder SaaSiest

Daniel Nackovski
Co-Founder SaaSiest

Agenda

08:00

Registration & Networking

Plaza
09:00

Welcome to SaaSiest London

SaaSiest Stage
09:20

Obviously Awesome - Using Strategic Positioning to Unlock Growth in Noisy Markets!

Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk from April Dunford, Founder, Ambient Strategy, you will learn how to use market context to make the value of your offerings obvious to your target customers. This talk will teach you how to use a simple positioning methodology that will make your products stand out and shine.

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SaaSiest Stage
April Dunford
Founder, Ambient Strategy
09:50

9 Battle-Tested Growth Tactics from Top SaaS Leaders to Scale Smarter in 2025!

SaaSiest Stage
Nathan Latka
CEO, Founderpath
10:20

Coffee Break and Networking

Plaza
10:50

CS Leader: Here's what the board needs from you!

With a challenging macroeconomic environment, the era of cheap capital that has fuelled start-up growth for the last ten years has come to end, meaning boards are now much more focused on efficiency and the return on investment of every department. In this session, Rav will cover the board's perspective when it comes to Customer Success and what CS teams can do to position themselves as a revenue growth engine

Read more
Customer Success Stage
Rav Dhaliwal
Investor, Crane

We used to be fast, now we're slow. What can we do? (Interactive session)

Product Stage
Ryan Singer
Founder, Felt Presence

How to Build Your SaaS Metrics Foundation for success in 2025!

Join Ben Murray as he breaks down the essentials in this CFO-exclusive workshop for scaling a SaaS finance function. Learn about the 4 key finance data sources, the finance tech stack, his 5 Pillar SaaS Metrics Framework, and how to benchmark performance. Plus, get practical insights on building the proper SaaS P&L to drive smarter decisions and long-term growth.

Read more
Finance Stage
Ben Murray
Founder, The SaaS CFO

CEO confession: 5 mistakes that cost us 5 years!


Read more
CEO Stage
Tony Pepper
CEO & Co-founder, Egress Software Technologies

Breaking the Funnel: Why the Next Generation of Marketing Teams Will Own Specific Stages

Revenue Stage
Gabriela Warren
CMO, Puzzel
11:20

Category creation is folly, try this instead!

CEO Stage
Matt Lerner
Founder & CEO, SYSTM

Customer Success 3.0: How to Unlock Efficiency and Expansion with AI

Customer Success Stage
Osen Akkemik
Senior Director Customer Success EMEA

Marketing to the Enterprise: All You Need to Know You Learned in Kindergarten!

Revenue Stage
Monica Visconti-Patel
Chief Marketing Officer, Ardoq
11:40

Interacting with your board – 10 key lessons in growing a healthy relationship

CEO Stage
Lisa Miles-Heal
CEO, Silverfin

Partnering with Product to Maximize NRR!

Customer Success Stage
Jennifer Yorke
CCO, Ometria

How to Scale Marketing for Growth: Lessons from Building a Fit-for-Purpose Marketing Team from Pre-Revenue to Unicorn Valuation!

Revenue Stage
Ben Slater
Formerly SVP Marketing, Beamery
12:00

The Goldilocks Principle: Building the "Just Right" Leadership Team for Scale!

CEO Stage
Matt Macri-Waller
Founder & CEO, Benefex

From Numbers to Strategy: A CFO's Journey, Playbook, and Lessons Learned

Finance Stage
Mark Blakemore
CFO, Compleat Software

Spotting the vital signs: How to diagnose and optimise the performance of your CS team!

Customer Success Stage
Natasha Evans
Head of Customer, Hook

The investor perspective on Sales !

Revenue Stage
Nils Vold
Partner, Verdane
Birte Steen
Senior Operating GTM Advisor, Verdane
12:20

Lunch and Networking

Plaza

Shakespeare Marketing and AI: to AI or not to AI that is the question!

Revenue Stage
Stefano Iacono
Marketing Director, 6sense
13:30

Round table discussions - Role and Topic Specific!

All Stages
15:00

Coffee Break and Networking

Plaza
15:30

Defending AI spending and ROI in product development!

Product Stage
Adam Thompson
CPO, Cognism

Tell me your value story: how should CS drive the narrative!

Customer Success Stage
Emmanuel Gerbier
Sr Director of Client Success EMEA, Bazaarvoice

Say goodbye to your ERP!

Finance Stage
Stephen Grist
CFO, Puzzel

Demand Generation: A Playbook for Scale in 2025!

Revenue Stage
Carol Howley
CMO, Ex-Exclaimer

Scaling Beyond $15M ARR - Lessons Learnt as a Solo Bootstrapped Founder!

CEO Stage
Saravana Kumar
CEO, Kovai.co
15:50

How to Cultivate Superfans: Building Customer Advocacy and Brand Champions in B2B SaaS

Customer Success Stage
Marija Skobe-Pilley
Founder, Women in Customer Success

The CEO Decision Triangle!

CEO Stage
Oliver King
Group CEO, Avinode Group

M&A strategies for CFOs!

Finance Stage
Nora Tandberg
CFO & COO, Papirfly

Global Reach, Local Relevance: Lesson Learnt for Mastering Localisation

Revenue Stage
Charlotte Morris
Global Senior Director Regional Marketing, HiBob

How to accelerate innovation in the age of intelligence!

Product Stage
Joachim Dreimann
Sr Director Product Design, Pendo
16:10

How the right use of Rev Ops can unlock new growth!

Revenue Stage
Alexander Arbuthnot
VP of Revenue Operations, Remote

Goodbye to the Old Playbook: Reinventing CS for the Agentic Software Era

Customer Success Stage
Dan Farley
Global Head of Customer Success, Ocula Technologies

How do you innovate in a traditional industry?

CEO Stage
Lauren Berkemeyer
CMO, YuLife
Josh Hart
Co-Founder & CPTO, YuLife

Is debt the new equity? How SaaS CFOs use credit to maximize shareholder value!

Finance
Jannis Koehn
Co-Founder, Float
16:30

Cracking the Code: What Europe’s Top Private Centaurs Know That You Don’t!

Main Stage
Stephen Millard
Operating Partner & Chief Platform Officer, Notion
17:00

Mingle with bubbles and finger food

Plaza

Interactive Roundtables: Tailored Peer Discussions for Maximum Impact

At this event, we understand that your priorities are unique. Our interactive roundtables allow you to select the discussion topics most relevant to your role and objectives. Imagine sitting with fellow CEOs, CMOs, CROs, CPOs, CFOs, or CSOs, each of whom shares your focus—whether it’s pricing strategies, M&A opportunities, balancing growth with profitability, or another key area. This personalized approach ensures you’re discussing what matters most to you, with those who bring similar challenges and insights to the table.

Each roundtable will feature a dedicated Discussion Captain: a skilled facilitator who will guide the conversation, keep it flowing, and ensure that everyone gains value from the dialogue. This role is designed to help you delve deeply into each topic, giving you actionable takeaways and fresh perspectives that only come from an engaged peer group.

Whether you’re there to gain insights, share strategies, or problem-solve in real time, our roundtables offer a dynamic, focused setting for meaningful exchange with those who truly understand your challenges.

All you need to know

Arranged by: SaaSiest
When:
February 4th, 2025
Where:
 Convene 133 Houndsditch
Any questions? Email: contact@saasiest.com

Looking for accommodation?
Pan Pacific London
- 3-minute walk from the venue
Travelodge Liverpool Street
- 3-minute walk from the venue
Travelodge London City
- 5-minute walk from the venue

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Become an Event Partner

  • Establish Brand Awareness 
  • Associate yourself with key thought leaders
  • Strengthen Employment Branding
  • Support the SaaSiest Community

E-mail: contact@saasiest.com for partner inquiries!

Speaker suggestions still available!

By now you know we are all about Co-Creation and we want to encourage you to contribute to SaaSiest London by suggesting strong speakers and interesting topics to be addressed. We have some free spots in the CPO and CFO tracks. Please submit your speaker suggestion here: https://forms.gle/XPEytjHSpVimEvxi8

We're building out the program continuously and would therefore encourage you to send in your suggestion at your earliest convenience

Organized by

SaaSiest
contact@saasiest.com

The SaaSiest community in the world!

There is no better time than now, click the button below and secure your tickets today.

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