SaaSiest London 2025

Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk from April Dunford, Founder, Ambient Strategy, you will learn how to use market context to make the value of your offerings obvious to your target customers. This talk will teach you how to use a simple positioning methodology that will make your products stand out and shine.

With a challenging macroeconomic environment, the era of cheap capital that has fuelled start-up growth for the last ten years has come to end, meaning boards are now much more focused on efficiency and the return on investment of every department. In this session, Rav will cover the board's perspective when it comes to Customer Success and what CS teams can do to position themselves as a revenue growth engine

Join Ben Murray as he breaks down the essentials in this CFO-exclusive workshop for scaling a SaaS finance function. Learn about the 4 key finance data sources, the finance tech stack, his 5 Pillar SaaS Metrics Framework, and how to benchmark performance. Plus, get practical insights on building the proper SaaS P&L to drive smarter decisions and long-term growth.

Hindsight is a powerful teacher. In this candid session, Tony Pepper reflects on five critical learnings that cost his company precious years of progress before their successful exit in 2024. Learn from his experience to avoid these common pitfalls and accelerate your growth journey. Whether you’re a seasoned CEO or a rising founder, these lessons will resonate and provide actionable takeaways to sidestep delays and achieve your goals faster.