SaaSiest London Executive Edition
The room where Europe's leading SaaS & AI executives share what actually works.
Spend one day learning directly from the executives building and scaling Europe's most ambitious B2B SaaS and AI companies. Every conversation is designed around one thing: operators helping operators.
Who is in the room?
Meet Some of the SaaS & AI Leaders Already Joining Us
Dave Killeen
Field CPO, Pendo
Magnus Willumsen
CEO & Co-Founder, Scalign
Jelena Yaruchyk
Global Marketing Director, proMX
Pavel Humlicek
CEO, TeamGuru
Leah Tharin
CPGO, Fyxer
Jonathan Sanders
CEO , Light
Peter Heurling
VP Sales, Rillion
Juan Botindari
Head of Business & Revenue Operations, Bókun
Henrik Larsson
VP Global Partners & Alliances, Rillion
Frantisek Buhn
CEO, INSPIRE CZ
Maurits Pieper
Director of Strategic Partnerships, Multiverse
Alastair Brown
CRO, Timely
Dael Williamson
EMEA CTO, Databricks
Sam Dhingra
VP Sales, Xelix
Why every seat is approved
Everyone in the room has earned their seat.
The quality of the day depends on the quality of the people in it. That is why every attendee applies and every application is reviewed, within 48 hours.
01
Apply.
Tell us about your role, company and the challenges you want to solve.
02
We review.
We confirm the seniority, company stage and fit for the room.
03
Get approved.
Accepted applicants receive a private link to secure their seat.
04
Join the room.
Arrive knowing every person around you passed the same bar.
Who can join
- Role
- Director-level and above
- Company
- B2B SaaS or AI-native B2B software
- Stage
- Past roughly €2M ARR or 20 employees
- Profile
- CEO, CRO, CMO, CFO, CPO, CTO, CCO, or equivalent
- Mindset
- Ready to share the good, the bad and the ugly
- Access
- Approved application only
The rooms
A full day designed around the job you actually do.
Most of the day is roundtable discussion with people who hold your job. Around the tables, operators share what they have built and what it cost them, with direct Q&A. You will hear what is working, challenge what is not, and leave with ideas you can use immediately.
The full day. All five rooms.
Your CEO day. Joint sessions included.
Your Revenue day. Joint sessions included.
Your Finance day. Joint sessions included.
Your Product day. Joint sessions included.
Your Customer Success day. Joint sessions included.
- 09:00
Doors Open
Registration, coffee, croissants, and networking
The Lounge
- 10:00
Welcome to SaaSiest London - Executive Edition!
The Plenary
- 10:15
Talk
Title: TBA
The Plenary
Leah TharinCPGO, Fyxer AI
- 10:45
Talk
Malleable Software: When Everyone Can Build, What Makes a Great Product?
The Plenary
Dave KilleenField CPO, Pendo
- 11:15
Break
Coffee, snacks, and networking
The Lounge
- 11:45to 13:10
Executive rooms, block 1
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
Your CEO room. The others run in parallel.
Your Revenue room. The others run in parallel.
Your Finance room. The others run in parallel.
Your Product room. The others run in parallel.
Your Customer Success room. The others run in parallel.
11:45 to 13:10
CEO room
CEOs and founders at B2B SaaS companies · 11:45 to 13:10
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
- 11:45to 12:05
Talk
Talk title announced in September
Jonathan SandersCEO, Light
- 12:05to 12:25
Talk
Talk title announced in September
Speaker announced in September
- 12:25to 13:10Roundtables
Roundtable
Roundtables. 2 tables run at once.
Choose 1 of 2- Table 1
How should we price and monetize AI?
Seats, usage, credits, or outcomes? A peer exchange on which AI pricing models customers accept, which protect margin, and which looked good on paper and failed in the renewal conversation.
- Table 2
From SaaS to AI-native: What does it actually take to transform an existing software company?
Adding AI features is one thing. Transforming an established SaaS business into an AI-native company is something entirely different. Hear what CEOs already on the journey have changed across product, technology, people, GTM and business model, what it cost, what went wrong and what impact they've actually seen.
- Table 1
Revenue room
CROs, CMOs and sales and marketing leaders · 11:45 to 13:10
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
- 11:45to 12:05
Talk
Talk title announced in September
Speaker announced in September
- 12:05to 12:25
Talk
Talk title announced in September
Speaker announced in September
- 12:25to 13:10Roundtables
Roundtable
Roundtables. 7 tables run at once.
Choose 1 of 7- Table 1
Pricing: How are you monetizing for AI and usage
Moving from seats to usage, credits or outcomes. Migration strategies for existing customers, packaging AI features, protecting margin on token costs, and what customers will accept.
- Table 2
What tactics work to accelerate existing pipeline to close faster?
Stalled deals and longer sales cycles are hurting forecasts across SaaS. This table looks at what actually moves a buying committee to a decision: mutual action plans, multi-threading, deal reviews and clear next steps.
- Table 3
Your customers are asking ChatGPT who to buy from. How do you make sure you show up?
Software discovery is moving beyond traditional search as buyers increasingly turn to LLMs for research and recommendations. Compare what companies are doing to become visible and recommended in AI-generated answers, how they're measuring it, and whether it's actually translating into pipeline.
- Table 4
Pipeline generation, what are you doing to drive new pipeline?
The old pipeline playbook isn't producing like it used to. Compare what's actually generating qualified pipeline today, which channels and tactics teams are doubling down on, what they've stopped doing, and where they're finding new sources of demand.
- Table 5
Winning the enterprise: What does it actually take to win enterprise size deals?
Moving upmarket means bigger opportunities, but also more stakeholders, longer cycles, procurement, security and greater perceived risk. Compare how companies are breaking into enterprise accounts, building champions, navigating complex buying processes and becoming the safe choice when competing against established players.
- Table 6
International expansion: Do's and Dont's'
Which market to enter next, when to hire locally, and when to keep selling from home. Operators share what worked, what cost them a year, and the signals they now look for before committing to a new country.
- Table 7
How to How to AI in GTM: What have you automated, what did it replace, and what did you save?
Sending more emails or summarizing calls isn't business impact. Compare where Sales teams are using AI to actually move commercial numbers, more revenue, higher conversion, lower CAC or reduced costs and which use cases have delivered measurable results.
- Table 1
Finance room
CFOs and finance leaders · 11:45 to 13:10
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
- 11:45to 13:10
Workshop
AI Finance Hackathon: Put AI to Work in Your Finance Function
This is an instructor-led, hands-on hackathon for CFOs and senior finance leaders.
AI can already automate and improve a significant amount of work across the finance function. The challenge is knowing where it actually creates value, and how to implement it.
In this session, we'll identify high-impact use cases, look at best practices, and then actually build them.
Using tools like Claude Code, Lovable and the systems already in your finance stack, you'll build AI agents, workflows and automations that solve real finance bottlenecks, from reporting and forecasting to analysis, reconciliation and repetitive processes.
Work individually or pair up with another finance leader, with experts in the room to help you build and troubleshoot.
The goal is simple: leave with something that works. A workflow, agent or automation you can take back to your finance team and continue using or developing, plus practical examples of what other CFOs are building and where AI is delivering real value today.
No coding experience required. Bring your laptop and a finance problem worth solving.
Jonathan TeirCo-Founder, Greenstep · Host
Product room
CPOs, CTOs and product leaders · 11:45 to 13:10
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
- 11:45to 12:25
Talk
The AI Chief of staff for product leaders - build yours in 40 minutes
- Dave KilleenField CPO, Pendo
- 12:25to 13:10Roundtables
Roundtable
Roundtables. 2 tables run at once.
Choose 1 of 2- Table 1
Agents in the product: How do you design agentic experiences users trust, and where the human side still matters.
Autonomy, transparency and control. How teams design agents people rely on, where a human stays in the loop, and how they measure trust.
- Table 2
Product strategy: How are you adapting your product strategy to stay competitive in the age of AI?
Your users now work inside AI tools every day. How product leaders decide what to build, what to stop, and what makes their product defensible.
- Table 1
Customer Success room
CCOs and CS leaders · 11:45 to 13:10
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
- 11:45to 12:05
Talk
How CS leaders can prove ROI to customers to drive retention and renewal — even without perfect product data.
Anika ZubairFounder & CEO, The Customer Success Pro
- 12:05to 12:25
Talk
Talk title announced in September
Speaker announced in September
- 12:25to 13:10Roundtables
Roundtable
Roundtables. 3 tables run at once.
Choose 1 of 3- Table 1
How do you quantify and prove the ROI you create for your customers?
How do you make customer value measurable when your product doesn't directly generate € or $ revenue? Compare how other CS teams quantify and communicate ROI, from value reports and QBRs to hours saved, outcomes achieved and business cases that help champions justify the investment internally.
- Anika ZubairFounder & CEO, The Customer Success Pro · Roundtable host
- Table 2
AI agents or CSMs? What is better done by humans?
Compare where CS teams are successfully using AI agents today, what they're keeping human, and why. Share real use cases and discuss how AI changes the role of the CSM, customer coverage and the economics of scaling CS.
- Table 3
NRR doesn't grow by itself – What is your team actively doing to drive expansion?
This table goes beyond measuring NRR and compares the actual plays CS teams are using to grow existing accounts. Share what's working across expansion, adoption, stakeholder engagement, upsell and cross-sell and what is actually moving the number.
- Table 1
- 13:10
Lunch
The Lounge
- 14:10to 15:35
Executive rooms, block 2
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
Your CEO room. The others run in parallel.
Your Revenue room. The others run in parallel.
Your Finance room. The others run in parallel.
Your Product room. The others run in parallel.
Your Customer Success room. The others run in parallel.
14:10 to 15:35
CEO room
CEOs and founders at B2B SaaS companies · 14:10 to 15:35
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
- 14:10to 14:30
Talk
Talk title announced in September
Speaker announced in September
- 14:30to 15:15Roundtables
Roundtable
Roundtables. 2 tables run at once.
Choose 1 of 2- Table 1
How are you actually improving operational efficiency and EBITDA without sacrificing growth?
Beyond pilots. Where AI has lowered cost or raised output across the company, how CEOs measured it, and what it means for hiring plans and margins.
- Table 2
GTM Execution - Clever distribution tactics that work in the age of AI
Distribution decides who wins when features are easy to copy. CEOs share go-to-market moves that worked: partnerships, community, product-led loops, visibility in AI search and unconventional channels.
- Table 1
Revenue room
CROs, CMOs and sales and marketing leaders · 14:10 to 15:35
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
- 14:10to 14:30
Talk
Talk title announced in September
Speaker announced in September
- 14:30to 15:15Roundtables
Roundtable
Roundtables. 7 tables run at once.
Choose 1 of 7- Table 1
Pricing: How are you monetizing for AI and usage
Moving from seats to usage, credits or outcomes. Migration strategies for existing customers, packaging AI features, protecting margin on token costs, and what customers will accept.
- Table 2
Branding: How are you standing out when AI flattens the product
When features are easy to copy, brand becomes the differentiator. How teams build a brand buyers remember, and how they measure its effect on pipeline.
- Table 3
RevOps: What does modern RevOps looks like
Forecasting usage-based revenue, building one source of truth, commission design and the tooling behind it. What RevOps owns in 2026, and what it should stop doing.
- Table 4
Upskilling: How to help your team keep up with AI
Successful teams know how to use AI to power their work, but how do you get yours there? Formal trainings? Protected time for exploration? AI champions who support teammates who are struggling? Let's swap notes on what's working, because we all know a Claude subscription alone isn't enough.
- Table 5
How to compete against "we will build it ourselves"
AI makes building in-house look easy for your prospects. How to handle the build-versus-buy objection in live deals: total cost of ownership, time to value, and the arguments that win.
- Table 6
What does the future Revenue organization look like
Sales, marketing, CS, partnerships and RevOps under one leader, or not? Reporting lines, specialised motions such as PLG, sales-led and indirect, and how AI changes the roles and headcount a revenue team needs.
- Table 7
Marketing budget: where, why and how are you spending your marketing dollars 2027
Paid, events, content, brand or people? How marketing leaders are shifting budget across channels for 2027, how they defend it to the board, and which spend they can tie to pipeline.
- Table 1
Finance room
CFOs and finance leaders · 14:10 to 15:35
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
- 14:10to 15:15
Workshop
AI Finance Hackathon: Put AI to Work in Your Finance Function
This is an instructor-led, hands-on hackathon for CFOs and senior finance leaders.
AI can already automate and improve a significant amount of work across the finance function. The challenge is knowing where it actually creates value, and how to implement it.
In this session, we'll identify high-impact use cases, look at best practices, and then actually build them.
Using tools like Claude Code, Lovable and the systems already in your finance stack, you'll build AI agents, workflows and automations that solve real finance bottlenecks, from reporting and forecasting to analysis, reconciliation and repetitive processes.
Work individually or pair up with another finance leader, with experts in the room to help you build and troubleshoot.
The goal is simple: leave with something that works. A workflow, agent or automation you can take back to your finance team and continue using or developing, plus practical examples of what other CFOs are building and where AI is delivering real value today.
No coding experience required. Bring your laptop and a finance problem worth solving.
- Jonathan TeirCo-Founder, Greenstep · Host
Product room
CPOs, CTOs and product leaders · 14:10 to 15:35
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
- 14:10to 14:30
Talk
Talk title announced in September
Dael WilliamsonEMEA CTO, EMEA CTO
- 14:30to 15:15Roundtables
Roundtable
Roundtables. 2 tables run at once.
Choose 1 of 2- Table 1
Pricing of AI features - how do you get your customers to pay for this?
Bundle, add-on, usage or outcome? How product teams price AI features, cover inference costs and get customers to pay.
- Table 2
How do you rethink your Operating model to keep Product, Engineering and GTM moving at the same speed?
Engineering now ships faster than the rest of the company can absorb. Planning cycles, release communication, enablement, and how go-to-market keeps up with AI-speed delivery.
- Table 1
Customer Success room
CCOs and CS leaders · 14:10 to 15:35
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
- 14:10to 14:30
Talk
Talk title announced in September
Speaker announced in September
- 14:30to 15:15Roundtables
Roundtable
Roundtables. 3 tables run at once.
Choose 1 of 3- Table 1
Base, bonus or commission: How should we compensate the commercial CSM?
As CS takes on renewal and expansion targets, pay has to follow. Variable pay models, target setting, and how to reward retention without turning CSMs into salespeople.
- Table 2
CS as a revenue team
Who owns renewals and expansion, which targets does CS carry, and where does it stop?
- Table 3
AI agents or CSMs? What is better done by the human?
Compare where CS teams are successfully using AI agents today, what they're keeping human, and why. Share real use cases and discuss how AI changes the role of the CSM, customer coverage and the economics of scaling CS.
- Table 1
- 15:35
Break
Coffee, snacks, and networking
The Lounge
- 16:10to 17:15
Executive rooms, block 3
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
Your CEO room. The others run in parallel.
Your Revenue room. The others run in parallel.
Your Finance room. The others run in parallel.
Your Product room. The others run in parallel.
Your Customer Success room. The others run in parallel.
16:10 to 17:15
CEO room
CEOs and founders at B2B SaaS companies · 16:10 to 17:15
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
- 16:10to 16:50Roundtables
Roundtable
Roundtables. 2 tables run at once.
Choose 1 of 2- Table 1
What does the ideal management team look like in the age of AI?
Which C-level roles matter more, which merge, and what new capabilities the leadership team needs. How CEOs are reshaping their management team and the support around it.
- Table 2
Exit & Transaction readiness
What buyers and investors look for in a SaaS company today, and what to fix 12 to 24 months before a transaction: metrics, data room, management depth and clean contracts.
- Table 1
Revenue room
CROs, CMOs and sales and marketing leaders · 16:10 to 17:15
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
- 16:10to 16:30
Talk
Talk title announced in September
Speaker announced in September
- 16:30to 17:15Roundtables
Roundtable
Roundtables. 7 tables run at once.
Choose 1 of 7- Table 1
How to AI in Sales
Prospecting, call preparation, follow-up and forecasting: where AI saves sellers time and where it hurts the conversation. Concrete use cases, adoption, and what teams measured before and after.
- Table 2
Account Management: Expansion within existing customers, what works vs doesn't
Growing revenue from the customers you already have. Who owns expansion, how to spot upsell signals, and how to keep accounts when customers consolidate vendors.
- Table 3
Positioning: How are you(re)Positioning in the age of AI
AI-native competitors and new buyer expectations are forcing a rethink of category and message. How companies reposition without confusing existing customers, and how they test whether the new story lands.
- Table 4
Pipeline generation, what are you doing to drive new pipeline?
Inbound, outbound, events, partners or ABM: what is filling pipeline right now? Channel mix, the balance between automated outreach and a well-timed human conversation, and what changed in the last twelve months.
- Table 5
International expansion: Do's and Dont's'
Which market to enter next, when to hire locally, and when to keep selling from home. Operators share what worked, what cost them a year, and the signals they now look for before committing to a new country.
- Table 6
What should the modern B2B Marketing team look like
Which roles to hire, which to automate, and how marketing works with sales. Team shape, skills and structure for a B2B marketing team going into 2027.
- Table 7
Partner & Channel Sales: what works vs what doesn't
Resellers, referral partners, integrations and marketplaces. Which partner models drive revenue, how to structure incentives, and when a channel programme is worth the investment.
- Table 1
Finance room
CFOs and finance leaders · 16:10 to 17:15
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
- 16:10to 17:15
Workshop
AI Finance Hackathon: Put AI to Work in Your Finance Function
This is an instructor-led, hands-on hackathon for CFOs and senior finance leaders.
AI can already automate and improve a significant amount of work across the finance function. The challenge is knowing where it actually creates value, and how to implement it.
In this session, we'll identify high-impact use cases, look at best practices, and then actually build them.
Using tools like Claude Code, Lovable and the systems already in your finance stack, you'll build AI agents, workflows and automations that solve real finance bottlenecks, from reporting and forecasting to analysis, reconciliation and repetitive processes.
Work individually or pair up with another finance leader, with experts in the room to help you build and troubleshoot.
The goal is simple: leave with something that works. A workflow, agent or automation you can take back to your finance team and continue using or developing, plus practical examples of what other CFOs are building and where AI is delivering real value today.
No coding experience required. Bring your laptop and a finance problem worth solving.
- Jonathan TeirCo-Founder, Greenstep · Host
Product room
CPOs, CTOs and product leaders · 16:10 to 17:15
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
- 16:10to 16:30
Talk
Talk title announced in September
Dan DaltonDirector of Product, Sage
- 16:30to 17:15Roundtables
Roundtable
Roundtables. 2 tables run at once.
Choose 1 of 2- Table 1
The AI-First Product Team: Which Roles, Processes and Skills Still Matter?
When AI writes code and specs, what does a product manager, designer or engineer do? Roles, rituals and hiring profiles for a product team built around AI.
- Table 2
Protect the Core or Build the Next Product?
Keep investing in the platform that pays the bills, or bet on an AI-native product? How companies split resources, teams and roadmaps between the two.
- Dave KilleenField CPO, Pendo · Roundtable host
- Table 1
Customer Success room
CCOs and CS leaders · 16:10 to 17:15
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
- 16:10to 16:30
Talk
Talk title announced in September
Speaker announced in September
- 16:30to 17:15Roundtables
Roundtable
Roundtables. 3 tables run at once.
Choose 1 of 3- Table 1
What does the the future CS org and stack look like?
How should CS teams be structured going forward, and what tech stack do you invest in to support the future?
- Table 2
White glove CS: Best practices when working with Tier 1 accounts
What top accounts expect: executive sponsors, success plans, business reviews that matter and the right level of access. How teams decide who gets white glove service and how they prove it pays back.
- Table 3
CS at Scale - how do you handle big volume of customers?
Agents, digital programmes and pooled models for the long tail. How to cover many customers without losing signal, and how to keep scaled CS a two-way conversation instead of one-way nudges.
- Table 1
- 17:15
Closing Words
The Plenary
- 17:30
Reception
Dricks, snacks, and networking
The Lounge
Featured Speakers
Learn from operators. Not professional speakers.
A small number of talks in every room. Practical stories, honest lessons and the decisions behind the outcomes.
Leah Tharin
CPGO, Fyxer AI
Dave Killeen
Field CPO, Pendo
Jonathan Sanders
CEO, Light
Dael Williamson
EMEA CTO, EMEA CTO
More than a one-day event
This is a proven executive format.
The SaaSiest CEO and Executive Networks already bring senior leaders together across Europe through standing peer networks, private gatherings, leadership dinners and hundreds of facilitated sessions every year. SaaSiest London is that trusted community, opened up for one day.
13 standing peer networks · 700+ CEO & Executive members · 250 network sessions / year · 1,000+ B2B SaaS companies
How to get a seat
Two ways in
B2B SaaS executives
£349 ex VAT · application required
For Director-level and above at B2B SaaS companies past roughly €2M ARR or 20 employees. Every application is reviewed by us within 48 hours. If the event is a fit, you'll receive a private registration link. If it isn't, we'll tell you honestly.
Apply to joinInvestors & service providers
£899 ex VAT · application required
Fewer than 1 in 10 seats in the room go to investors, advisors and service providers, combined, at C-level, founder or equivalent. Same price, same terms, for everyone who isn't running a SaaS company. Every application is reviewed within 48 hours. When they're gone, they're gone.
Apply to joinPartners
Partners in the room. No competing vendors.
Partners are part of the room, not outside it. They join the same discussions, contribute expertise and build real relationships with the executives attending.
Community partner
Event partner
Event partner
Event partner
Event partner
Event partner
Event partner
Event partner
Practical
Date
Thursday 19 November 2026. Doors 08:30. Program 09:30 to 17:00. Drinks reception until 19:00.
Venue
CodeNode, 10 South Place, London EC2M 7EB.
Getting there
In the City of London, between Moorgate and Liverpool Street. 3 minutes on foot from Moorgate, 6 from Liverpool Street. The Elizabeth line runs direct from Heathrow in about 40 minutes.
Format
One day. Five executive rooms. Role-based talks and roundtables. Long breaks for 1:1 conversations.